Part 4: What IT Can and Should Do About Content Globalization

Blogger: Craig Roth

This is the final blog companion for my 4 part podcast series on “What IT needs to know about content globalization, localization, and translation”. I previously posted part 1, part 2, and part 3.

Audio URL: Download Content Globalization Part 4 (10 minutes)

1. Open lines of communication with the business about globalization
   • Don’t wait. Take the initiative by setting up a presentation for interested business partners and marketing to find out what their globalization plans are and talk about how IT can help
2. Determine your Content Globalization Maturity

   

3. Look Beyond Paragraph Text When Planning Localization
   • Metadata around the content components
   • Graphics often have text embedded and pictures may need to be changed to match the locale
   • Audio in music or spoken mp3s or video
   • Data such as conversion of currency, English/metric measurements, date/time formats
   • Descriptions of processes such as support
   • Style sheets and graphical layout (including colors, whitespace)
4. Build Globalization into the ECM Process
   • This model shows how globalization extends the ECM model we published back in 2006 in The Copernican Revolution in Content
5. Move Localization from the End of the Content Process to the Beginning
   • Make globalization a forethought, not an afterthought

I welcome your feedback! Please provide feedback on this podcast and blog series by clicking on “comments”