Blogger: Mike Gotta
If you missed the live webcast today on enterprise social networking, you can listen to the replay my following this link:
The webcast will show up under "Recorded" with a date of March 18, 2009. It's about 45 minutes in length. Feel free to leave comments/questions here and I'll answer them as quickly as possible.
If you are interested in the topic of enterprise social networking, I will be running a workshop on the topic which will go much further into the results from this field research project.
Burton Group's Catalyst conference will be in San Diego, July 27-31. Catalyst is a very unique attendee experience. If you are interested, check out the conference site and talk to folks in your organization about attending. The workshop session outline is below:
Enterprises are asking themselves: do social networks offer real value or are they just an excuse for workers to waste time? To cut through the hype, Burton Group conducted an extensive study to discover how organizations are addressing social networking, listening to 21 organization tell their stories in over 30 interviews involving around 65 people from business and IT departments. The interviews covered topics such as making the business case, metrics, compliance, talent, generational shifts, community building, technology concerns, and cultural factors.
This workshop will discuss the study’s findings: what’s working, what isn’t, and how organizations are delivering real business value from social networking initiatives.
Specific areas covered will be:
- How we did it: the study’s methodology
- Getting started: business case, funding, measuring value & ROI
- Making it stick: culture, governance and adoption
- Shifting generations: strategic opportunities for HR
- Technology: platform approaches winning out