Blogger: Craig Roth
In the virtual world, even your name is virtual. Like a furry reskinning to a businessman's avatar, Qwaq has renamed its product and company to Teleplace. Good move - enterprise virtual worlds (EVWs) have an unusually steep hurdle to getting taken seriously so a practical, descriptive name is a good thing.
The new version adds business-friendly features such as support for AD and LDAP, archiving sessions as mp4 ("meeting DVR"), and a SaaS model with private options.
My upcoming Quick Start document on Enterprise Virtual Worlds (release date 10/21/09) states that uses for EVWs go far beyond “people work harder when they’re having fun” or “kids out of college won’t want to work here if we don’t have this stuff.” When applied for specific situations in which EVWs are the best alternative, they can have real business value. And enhanced conferencing - as well as rehearsal and serious gaming - are prime use cases. Enhanced conferencing has the advantage of being available in a secure, SaaS model so it's the lowest risk way to try out EVWs.