A Twitter Traffic Example: Gartner Buys Burton Group

Blogger: Guy Creese

The recent purchase of Burton Group by Gartner (purchased on December 30, announced on January 5) offers the perfect opportunity to watch how an announcement travels through Twitter. Below is a chart from Trendistic that shows the rocket ride of tweets that occurred Tuesday morning (the search is for tweets that included both "Gartner" and "Burton Group"):

 

You'll notice that the height of tweeting was around 9 AM ET, when the deal was announced; it then took five hours to subside to a steady, low buzz.